Guide for Sustainable In-Store Screen Use

Institut du Commerce Publishes Guide for Sustainable In-Store Screen Use

The Institut du Commerce published the "Guide for the Sustainable Use of Screens in Stores", a comprehensive document designed to help brands and retailers reduce the environmental impact of in-store digital displays. This vital resource, which promotes sustainable practices in retail marketing, is now available on the ECR Community website for global access.

Driving Sustainability in Retail

The guide provides practical insights for marketing and procurement teams, focusing on:

Comparing the environmental impact of screens with traditional POS materials.
Strategies for eco-design, life-cycle optimisation, and end-of-life recycling.
Recommendations to align retail operations with circular economy principles.

The research highlights the significant environmental footprint of screens, showing that their use can be up to 13 times more impactful in terms of carbon emissions compared to printed visuals over a three-year lifecycle.

A Collaborative Effort

Developed by the Institut du Commerce's Selective Perfumery Working Group, this publication draws from contributions by renowned brands such as L'Oréal, Guerlain, and Sephora. The guide offers data-driven recommendations to help decision-makers adopt greener practices without compromising campaign effectiveness.

Access the Guide

The ECR Community is proud to share this essential guide, amplifying its reach and collaborating to organisations committed to sustainability across the globe.

Download the guide today and join the movement towards more sustainable retail practice

Guide for Sustainable In-Store Screen Use

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