The vision of #ECRCatManNetwork is to spread the global impact of collaborative category management.
We are the guardians of the category management 8 step process.
Our mission is to stand up for a world where category management continues to evolve as a key driver of business success and where a collaborative model is optimising the consumer / shopper efficient response.
Through community-building and knowledge sharing, we aim to unleash the complete potential of category management for retailers, manufacturers, and service providers. A Steering Committee, comprising of industry leaders and experts, has identified 6 Hot Topics crucial for category managers worldwide. These topics will be explored through dedicated webinars and customized surveys.
The #ECRCatManNetwork are hosting six webinars in 2023/2024.
🔥 Hot Topics Webinar Schedule:
- Collaboration – 19 Sep ’23
- Shopper Insights (Focus on Gen Z) – 19 Oct ’23
- Omni Channel CatMan – 12 Dec ’23
- Technology & Tools for CatMan – 27 Feb ’24
- Sustainability & CatMan – 09 April ’24
- Category Vision – 21 May ’24