As part of the ECR Community's commitment to driving sustainability and building collaboration, our members continuously develop impactful projects. Below are two outstanding initiatives from ECR Austria and ECR Greece, demonstrating leadership in creating a common understanding of sustainability within the FMCG industry.
Mission
Launched in 2023, the ECR Sustainability Focus Group aims to foster inspiration and support both within our community and for our members. Our key missions are to:
- Identify sustainability, retail, and consumption topics for collaboration within the ECR Communities.
- Develop new collaborative best practices that consider both the planet and the consumer.
- Connect sustainability and retail experts, as well as peers, on an international level.
- Share relevant information, including events, training, tools, speaker contacts, legislation, and local initiatives.
- Collect and distribute key facts and figures such as KPIs, statistics, and benchmarks.
Participants (ECR Nationals)
- ECR China;
- ECR Colombia (Logyca);
- GS1 Hungary;
- ECR Italy (GS1 Italy);
- ECR France (Institut du Commerce);
- ECR Ireland;
Sustainability areas covered
Sustainability is part of the ECR roadmap in many countries (ECR Community Survey June 2024). It is multifaced, it covers many areas on all the life cycle. Our network works for instance on these main areas
Circular Economy: Packaging, Reuse & Recycling
ECR Circular Economy: Packaging, Reuse & Recycling Initiatives & Publications
ECR Sustainability Laws & Regulations: Understanding & Adaptation
ECR Sustainability Laws & Regulations: Understanding & Adaptation Initiatives & Publications
Sustainability Common Understanding
ECR Community Sustainability Common Understanding initiatives and publications

ECR Community Carbon & Plastic Footprint Reduction Tour – Paris, Q4 (2024)
Hosted by Institut du Commerce, this tour brought ECR Community and national members together to explore innovative solutions for reducing carbon and plastic footprints. Sustainability in action!