Webinar 02

This webinar focuses on Shopper Insights for Generation Z. Dive into the unique shopping behaviours and preferences of this generation, unveiling trends that are reshaping the retail landscape. Understanding Generation Z is vital for businesses aiming to succeed in the constantly preferences of this generation, unveiling trends that are reshaping the retail landscape. Understanding Generation Z is vital for businesses aiming to succeed in the constantly evolving market.

Roisin Gray,
Roisin Gray,EUI Marketing Solutions Lead for CPG & Beauty, TikTok
TikTok Scrolling to Supermarket Strolling. Showcased how TikTok disrupted consumer shopping.
Lenneke Schils,
Lenneke Schils,Globla Insights Director, GFK
Gen Z: The great divide? How the convergence of global crises impacted FMCG shopping trends for Generation Z
Edel Russel,
Edel Russel,Insights and Innovation director, Musgrave
Showcased an internal structure to capture Gen Z insights and integrate them into decision-making processes.
Barry Cassidy & Alana Dwyer
Barry Cassidy & Alana DwyerSenior Brand Manager, Tirlan & Strategic Planner, Goosebump
The ever changing challenge of resonating with Gen Z.