Category Vision in Category Management

Our upcoming #CatManNetwork Webinar will hold a dialogue on Category Vision, highlighting insights from experts on the field within the retail sector.

Taking a closer look at each presenter

Ruth Hankin, Modern Trade and Trade Marketing Capabilities Manager, Heineken.

“Are there any current trading conditions that are impacting on category vision? – If you don’t have a category vision to talk about then you find yourself just in pricing conversations with your customer… and no one wants to be there.

Steffen Schöne, Chief Operating Officer, Yagora & Nils Döring, Managing Director Consulting, Scholz & Friends.

Demystifying Category Vision – Category Vision is a concept that is often misunderstood and underutilized. Scholz & Friends and Yagora will show the current understanding of Category Vision based on expert survey and later show why it is so important and how it is driving business growth.”

Sofia Allerby, Senior Manager Shopper Experience, GS1 Germany.

“Category Vision: Preparing for Tomorrow, Today – The presentation introduces the concept of Category Vision. Showing how to anticipate market, shopper and consumer changes and drive long-term growth by preparing for tomorrow, today.”

Efe Kurak, Lead Category Management DACH, Essity

“Unlock Growth: How we turned Category Vision into Reality – Explore the practical implementation of Category Vision, where we collaborate with retail partners to drive joint growth.”

Don’t miss the opportunity and register now on the link below.

Ruth Hankin,
Ruth Hankin,Modern Trade and Trade Marketing Capabilities Manager
Are there any current trading conditions that are impacting on category vision?
Steffen Shone, Chief Operating Officer, Yagora &
Steffen Shone, Chief Operating Officer, Yagora &Nils Doring, Managing Director Consulting, Scholz & Friends,
“Demystifying category Vision”
Sofia Allerby
Sofia AllerbySenior Manager Shopper Experience, GS1 Germany
Category Vision: Preparing for Tomorrow, Today
Efe Kurak
Efe KurakLead Category Management DACH, Essity
Unlock Growth: How we turned Category Vision into Reality