📢 Announcement – New ECR Community Webinar Series

Master the 8-step approach to Category Management through insights from retailers and suppliers.

Whether you're an experienced professional or just starting out, this webinar series will deepen your understanding of the 8-step approach, guided by real-world examples from practitioners.

Each session will be hosted by an ECR National Members and will feature case studies from local retailers and suppliers.

Webinar 2 hosted by Institut du Commerce, France

Thursday 28 November, 12.00 – 13.00 CET

 "Category role and assessment – Example of efficient Category Management approach between Lindt and Carrefour in France in 2024." 

 How to establish an effective category management approach between an FMCG company and a retailer

  • Sharing key steps and best practices within a framework of Category objectivity, independent of commercial negotiations."

What to expect?

  • ECR process approach with updated tools
  • Dos and Don'ts in a collaborative Category Assessment.

Frederic Hu,

Head of Analytics and Strategy,

Carrefour

Antoine Federici,

Key Account Manager,

Lindt

Francoise Acca,

ECR in France

Institut du Commerce.