ECR Austria has released a new publication, Minimisation of Packaging, developed in collaboration with Circular Analytics. The document examines the implications of the European Packaging and Packaging Waste Regulation (PPWR) and provides a structured approach for assessing and optimising packaging.

The publication outlines the Fit for 2030 Model, which evaluates packaging based on regulatory compliance, recyclability and sustainability criteria. It also presents benchmarking data and case studies from the food, beverage and cosmetics industries, offering insights into practical applications of packaging minimisation.

The report is intended for retailers, manufacturers and other stakeholders seeking to align their packaging strategies with upcoming regulatory requirements. It provides an overview of legal obligations, sustainability assessments and circular economy principles, supporting companies in adapting to new standards.

The catalogue is available for download on the form below

Minimisation of Packaging