
Retail Evolution: Where Algorithms Meet Emotions by GS1 Switzerland
March 13, 2025 @ 12:00 pm - 5:00 pm
Retail Evolution: Where Algorithms Meet Emotions
At the intersection of technology, humanity and commerce, “We Love Shoppers” is more than just a slogan. It’s our philosophy, passion and promise!
Welcome to the Retail & Shopper Forum 2025. The ultimate gathering where innovation, customer centricity, and networking converge. Hosted by the Competence Center for Category Management, this event promises to reshape the boundaries between technology and human intuition.
In a world of rapid digital transformation, success hinges not just on algorithms and data but on a deep understanding and genuine connection with our customers.
Meet Our Keynote Speakers
- “The Future of Search is Here”
Britta Fleck, Director Sales, Marketing, Strategy, Operations, Google - “Easy Shopping: The Path to Seamless Shopping Experiences”
Daniel Käser, Chief Product Officer, Migros Online - “Why Nestlé Believes Shopper Understanding is the True Key to Category Growth”
Gianrico Duriet, Head of Sales Switzerland, Nestlé Suisse SA - “Shopper Focus at Heart – The Role of the Shopping Atmosphere”
Martin Stucki, Chief Digital Officer, LOEB AG - “Next-Gen Shoppers: The Power of Phygital Communities”
Michelle Müller, Head of Consulting & Executive Board Member, ZEAM GmbH - “Scaling Category Management”
Stefan Fraude, Chief Executive Officer, Brack Alltron
Join us for a dynamic program at Google Zurich, where the future of retail unfolds.
Event Details:
- Date: Thursday, March 13, 2025
- Time: 1:00 – 6:00 PM (CET)
- Location: Google Zurich – Europaallee, Europaallee 36, 8004 Zurich, Switzerland