ECR Cat Man Network – 8-Step Process Group Webinar
July 9, 2026 @ 2:00 pm - 3:00 pm
CATMAN 8-Step Process Group Webinar: Living Business Process
How do you keep Category Management relevant, dynamic and embedded in day-to-day business decision-making?
Join the ECR CatMan Network on 9 July 2026 at 14:00 CET for an exclusive webinar exploring how leading retailers and manufacturers are transforming the Category Management process into a true living business process.
Featured Speakers
Matteo Conti
Chief Marketing Officer, Amadori Group
Tommaso Chiappa
Consumer Marketing Director, Amadori Group
Presentation: Breaking the Meat Category Mold!
Matteo and Tommaso will share how Amadori is challenging traditional category thinking, driving growth through consumer-led insights, innovation and a more agile approach to category development within the meat sector.
Maria Chiara Giunta
Deputy Purchasing Director & Private Label Quality Manager, Ergon Group
Presentation: Redesigning Retail Multichannel Strategy from the Category Up: Focus on Fresh Departments
Maria Chiara will explore how Ergon Group is leveraging Category Management to redesign its multichannel retail strategy, with a particular focus on fresh departments, shopper needs and creating a seamless customer experience across channels.
Why Attend?
- Learn how Category Management continues to evolve as a strategic business process.
- Discover real-world retailer and manufacturer case studies.
- Understand how leading organisations are using Category Management to drive shopper value and business growth.
- Gain practical insights into category transformation in fresh food and meat categories.
Date: 9 July 2026
Time: 14:00 CET
Register Here: https://events.teams.microsoft.com/event/c7af77a7-6372-4d34-9c6c-ed252036c27c@c5cc92a5-0f9f-41de-bbed-1ebf4caacab2